If you have decided to buy a dress online, you have taken the right decision because:
The list can go on. So it is actually a win- win situation between the buyer and the seller.
However there have been dark areas too. But there have been quick resolves and amends also, making online shopping quite safe now. Read the following article to know how.
"Online apparel retailers mushroomed between 2012 to 2015. The period witnessed small and big players setting up stores with varied business models. A very intense competition also evolved cash on delivery mechanism. The selling cost was steep.
Notwithstanding, the prices had to be affordable or rather low compared to the offline market to push sales. But online retailers needed margins to meet the cost. To be profitable, online vendors compromised quality to keep the cost low. These vendors saw this as an opportunity and pushed low quality merchandise at a high margin at seemingly affordable prices. Bollywood replicas won hearts.
In our price sensitive country, customers quickly grabbed the low price deals for obvious reasons; they were buying beautiful images and so their dream dresses show cased on beautiful models at unbelievable prices through digital transfer of money. It is a fact that digital payments go easy. They don't hurt. Shelling out cash pains. But these buyers later frowned at the sight of the product. There have been common instances where delivered product was different from what was displayed in the image. The quality of merchandise was poor resulting into very high sales returns. Yet the vendors made reasonable profits by devouring on customers who chose to throw the delivered products than waste time in trying to return the same against a refund or exchange.
But then this caused a loss of trust. Online business was starting to be viewed as a big scam aimed at strapping common buyers of their money. The shaking confidence had to be resolved. On line sellers obviously knew that their soaring valuations won't survive for long. Quickly, in 2016-17, most of the market places sought to mend their vendor base. The erring vendors on market places were and are being shown the door or asked to mend. They now face heavy penalties and risk their brand being blocked. Most stand-alone boutiques were anyway conscious and never played foul.
This has largely corrected the situation rendering online buying very safe."
However we request you to bear following in mind when you shop online:
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